McCormack Baron Salazar Launches New Web, Social Media Sites

May 11, 2011 | McCormack Baron Salazar

McCormack Baron Salazar is pleased to announce the completion of a new website and online social media presence to highlight its real estate and community development work across the United States.

“Our new online presence, which includes a new corporate website and a network of individual websites for our communities and residents, reflects the growth and needs of our business,” says Vincent Bennett, Chief Operating Officer of McCormack Baron Salazar, a St. Louis-based leader in mixed-income and affordable real estate development. “This effort reflects a broader strategy to highlight our unique approach to urban revitalization and connect more effectively with our business partners and resident families.”

McCormack Baron Salazar’s new online resources include:

  • A new corporate website that highlights the company’s array of real estate and community development services, its diverse team of leaders and employees, its award-winning communities developed across the U.S., its holistic approach to urban revitalization, and the property management work of its affiliate, McCormack Baron Ragan Property Management Services.

  • A network of websites to support the communities McCormack Baron Salazar has built in 35 cities, representing more than $2.6 billion in development investments. “These community websites will provide greater connectivity between our property management teams and the families they serve,” Bennett says. “The websites are designed to provide resources for our residents and assist prospective residents in finding a new home in our communities.”

  • An enhanced corporate presence in social media, such as a Facebook page and a YouTube channel. “We recognized it was time for us to actively participate in the social media spaces where growing numbers of our business partners and residents spend their time online,” Bennett says.

To develop its enhanced online presence, McCormack Baron Salazar turned to St. Louis-based v-Fluence Interactive to develop and execute its online corporate strategy and Dallas-based Ellipse, Inc., to assist with websites for individual McCormack Baron Salazar communities.

Tags: 2011